One of the modern author’s best tools is the ability to self-promote. Here is a list of tips to help you gets started int eh right direction.
1. Create your own website. This website can serve as a place for people to learn more about you and your books, and can also link your readers to websites where they can purchase your books. See Joanna Penn’s article on creating a good website for some excellent tips.
2. Have a weekly newsletter. This will allow you to connect with people who have already identified themselves as people who like your books. In addition to giving you a space to publish your thoughts on the world, a weekly newsletter will allow you to advertise your new books, and alert your most devoted followers to any specials you may run. For programs that handle the mechanics of running a weekly newsletter, see SendBlaster or MailChimp.
3. Plan your travel well. There is no reason to go no a book tour if the tour itself will cost more than the sales you generate. Instead, focus on local events that you can attend, or events that have a theme that is related to the genre you write in.